Three Different Types Of Digital Marketing You Need To Know
Pay Per Click (PPC)
Pay Per Click (PPC) Google Ads is a popular form of pay-per-click advertising because it lets you purchase prominent placement in Google’s search engine results pages for a set “per click” cost. PPC can also be used in the following channels:
- Facebook advertisements cost money and allow users to reach their target market by having a personalised video, image post, or slideshow shown in their news feeds.
- With Twitter Ads, users can target a specific demographic by paying to have a series of tweets or profile badges displayed in the news feeds of that demographic. This objective might be to increase clicks to your website, followers on Twitter, replies to your tweets, or downloads of your app.
- With LinkedIn’s Sponsored InMail feature, users can contact other LinkedIn members who share common interests or professional experiences for a fee.
Affiliate marketing is a form of performance-based advertising in which you earn a commission for recommending another company’s goods or services to your website visitors. These are some examples of affiliate marketing channels:
Providing a platform for advertising videos through YouTube’s partner programme.
By sharing your affiliate links on your social media pages.
All of this is a part of the newer trend of influencer marketing. Affiliate marketing that incorporates influential people can be very successful if done properly. Boosting the success of your digital marketing effort can be as simple as finding the right content creators.
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The term “native advertising” is used to describe paid content that blends in with its surroundings on a platform. Sponsored content on BuzzFeed is one example, but many people also consider Facebook ads and Instagram ads to be “native” to their respective platforms.